The Business of Freelancing Creative

Peter Beach, a technical illustrator with over 25 years of freelance experience, wrote in to share his blog The Business of Freelancing Creative. There Peter has a wealth of wisdom, including his 21 Practical Tips to a successful illustration career, and candid essays on finding your niche, work-for-hire, copyright, pricing and stock illustration.

I’ve only started reading through, but it’s already proving to be a valuable resource for those considering a career of freelance and seasoned professionals alike.

If you have a site or resource to share, please visit the Suggest page.

Richard Chasemore

Jango Fett

Traditionally painted cross-section of a space ship from Star Wars Episode II

There are many unique forms of technical illustration out there.  Some illustrators from time to time get to expand the realm of technical illustration by depicting not only what exists in our real world and what makes it work, but get the opportunity to reveal the inner workings of fictional vehicles and worlds.

Richard Chasemore has worked for various clients throughout the years producing detailed work and is well known for his works featured in DK publishing and Lucas Books’ Star Wars: Complete Cross Sections and Star Wars: Complete Locations.  I recently had the opportunity to ask him a few questions:

What is your background? What inspired/got you into the field of technical illustration?

I did a four year course in technical illustration at Bournemouth and Poole College of Art and Design.  I came across the course quite by accident when I jumped on a school bus that took me to the Art College and when I saw the technical illustration department I just said to myself that’s what I want to do.

How did you start working for DK publishing? What were some of the projects that you did for them?

I was working on the See Inside series of books for DK when Hans started work on the Star Wars Project and I was brought in to help out.

What led you to produce the Star Wars Complete Locations and Complete Cross Sections books as well as  later works for Indiana Jones?  What was it like working for Lucas?

The locations books were incredibly hard work, but great fun as was the Indiana Jones arts.  Everyone at Lucas Films were amazingly kind to us, letting Hans and I work in the art department alongside their amazing artists.  We did meet Mr. Lucas and he was a really nice guy.

What is your process like?

Starting with very simple pencil works, building up to a complicated finished pencil which is then inked and painted in gouache.

What was your favorite thing you’ve worked on or best experience you’ve had so far as a technical illustrator?

I am working on Incredible Cross Sections Clone Wars at the moment which is all done in 3D and is looking amazing.

Any advice to technical illustrators just starting out?

Just keep working, day and night!

Richard’s work can be found at RichardChasemore.co.uk

Harry Campbell’s Technical Inspirations

© Harry Campbell

© Harry Campbell

The work of award winning editorial illustrator Harry Campbell is infused with a technical illustration aesthetic. A nod to the highly complex and industrialized world we live in, he makes use of bold structural lineart, axonometric drawing systems, parts explosions, and cutaways to communicate ideas.

For his latest work for The Wall Street Journal, he shares a bit about his process and inspiration:

[…] Just in case anybody is wondering about whether my mechanical objects are traced or taken from other drawings. Generally not, I just start drawing. I do look at reference like vaccum tubes, things like that. During this project I was thinking I need to start gathering a bin of junk to pull from. I do love exploded views of ordinary objects. Here’s one of my favorites.

Harry Campbell's Inspiration

Harry Campbell's Inspiration

See more of Mr. Campbell’s work on Drawger or his rep, Gerald & Cullen Rapp.

Jameson Simpson

Illustrator Jameson Simpson creates colourful lineart illustrations for a broad range of magazines and advertising clients. When appropriate, he infuses humour into his instructional style which makes for a witty, more engaging image.

Jameson Simpson - Clover

Tell us a little about yourself. What’s your background?
I’m currently living in Grass Valley, California. I tend to move a lot. I’ve been here 2 years. I never technically studied Illustration but I did study fine art and both my parents were artists so I grew up with that. I painted professionally for a couple of years before transitioning to Illustration. I’ve been Illustrating for maybe 12 year now.

What’s your work situation? Do you have an agent or are you self-represented?
I’m a freelancer. I have no agent. I’ve considered it a couple times but it always ends up feeling like it’s going to be limiting.

Software of choice?
Adobe Illustrator

Jameson Simpson - Rigamorole

Favourite clients or types of project? Subject matter?
I like larger projects I can sink my teeth into. Agency projects tend to be more like that. Humor is very good also. Because of the nature of Infographics, things can get a bit dry at times. Anything with a bit of lightness and humor poking fun at the genre is good with me, especially when I’m given free reign to throw in a little of the bizarre.

Jameson Simpson - Rigamorole

Jameson Simpson - Rigamorole

Any advice for illustrators just starting out?
Advice? Hm. My experience was that putting together a really nice promo card or promotional package is a good start. Then just put yourself out and see what happens. I’ve seen in myself and others in the field that it can be an overwhelming task promoting oneself. In the end though, it’s preconceptions that make things complicated for us. Better to be a man or woman of action and just throw oneself into it (both the work and the promotion) and magic can happen. I always loved that quote by Goethe (which may or may not historically be his words, nevertheless):

“Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness concerning all acts of initiative and creation. There is one elementary truth, the ignorance of which kills countless ideas and splendid plans; that the moment one definitely commits oneself, then providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision raising in one’s favor all manner of unforeseen events, meetings and material assistance which no one could have dreamed would have come their way. Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it. Begin it now!”

Jameson Simpson - Military

All images © Jameson Simpson. You can find his work at http://www.jamesonsimpson.com/

Kevin Hulsey

Kevin Hulsey - Radiance of the Seas Cutaway Illustration

Kevin Hulsey - Radiance of the Sea Process

“Any subject-matter is no more, or less, complicated than any other if you break it into small enough sections. A big, complex object like a car, plane or ship is just 30 or 40 small illustrations that happen to occupy the same space.”

The career of technical illustrator extraordinaire Kevin Hulsey is nothing short of prolific. His client list reads like a roll call of the world’s major transportation, technology, manufacturing and entertainment companies. His work has been recognized with numerous awards from Belding, Best in the West, Communication Arts Magazine, and the Art Directors Club Of Los Angeles. He began his trade with an airbrush in hand, then traded it in for a Wacom tablet and made the leap to digital media. And his website is an abundant source of inspiration, with illustrations of mind-boggling complexity and accuracy and myriad resources, articles and tutorials.

This all keeps Mr. Hulsey rather busy—unfortunately for us too busy for an interview. However, with his permission, I’ve collected some links to images, resources, and an interview he did with another site:

Kevin Hulsey - Pickup Truck Cutaway

Pickup Truck Cutaway – Copyright © 2010 Kevin Hulsey Illustration, Inc. All rights reserved.

Kevin Hulsey - Automobile Motor Illustration

Motor Illustration – Copyright © 2010 Kevin Hulsey Illustration, Inc. All rights reserved.

“Even after nearly thirty years, and thousands of illustrations, it is still fun to see your work on a billboard or in a magazine, particularly when you aren’t expecting it.”

Big thanks to Mr. Hulsey for sharing his time and work with us, and all the amazing resources on his site!

Update: Wacom case-study on Mr. Hulsey. (now on Internet Archive)

All images copyright © 2010 Kevin Hulsey Illustration, Inc. All rights reserved.

Bill Fehr

Bill Fehr - Equipment Cabinet

Bill Fehr is a technical illustration veteran, with 20 years experience in the field. In this interview, we discuss the technical skills, the ongoing learning of new software and technologies, and the exploration of new business models necessary for a sustainable career in illustration.

What is your background? How did you get into technical illustration?
I have worked and lived in St. Louis my whole life. I graduated in 1982 with an Associate in Applied Science degree in Technical Illustration from Meramec Community College here in St. Louis. I later went back and got my Bachelors in Business Management.

Since I was in High School I knew that I wanted to become a technical illustrator. That idea came to me when I was in drafting class and in the text book we were using was a description of what a technical illustrator does. It was accompanied by a photo of a guy using an airbrush to create a concept rendering of a car. That was it for me.

I was lucky enough to land a job as a technical illustrator before I graduated with my illustration degree. This was in the 80’s mind you so there were no computers. Everything was hand drawn. I was lucky enough back then to work for a small company where I had to learned to wear many hats. It was there that I learned to spec type, create photostats, airbrush, knockout backgrounds in photos, take photos, and paste up documents by hand.

In the eighties we didn’t have the advantages we have today of tracing digital photos or importing CAD data. Illustrations were created by extracting dimensions from blue prints or measuring actual parts. We would draw out the illustration in pencil first on a sheet of velum. We would then lay over that a sheet of mylar and “ink” the illustration using technical pens and templates. Inking was an art all by itself and one that I still miss to this day.

I have seen many changes over the 20-plus years that I have been doing this. The one thing that has never changed is the need for visual communication. The only difference between then and now is how it is created and how it is delivered.

How do you work? Employed, freelance or somewhere in between?
Currently I am employed by American Power Conversion as a technical writing manager. Our department creates installation, operation, maintenance, and service documents, just to name a few.  In the evenings and weekend creating stock illustrations and photographs. I do very little freelance work. It requires much more time than I am willing to give these days.

What’s your favorite kind of project?
I still find black and white line art to be the most fun. Though at first it seems like it would be the easiest I find the opposite can to be true. You don’t have color, transparency, or animation to get you out of tough situations. All that you have to use to communicate is a black line. What you do with that line, now that is what makes all the difference.  To me it’s very Zen-like.

Bill Fehr - Parts Identification

Any advice for technical illustrators just starting out?
Experience with software is secondary to technical knowledge. Anyone can learn software. The ones that can get themselves out of tough situations without using software in as a crutch are the ones that I respect the most. That’s not to say the you don’t need to know how to use Illustrator, or CorelDRAW, or whatever. In fact, the better you know the software the better you can illustrate because the software is not “getting in your way.” I’m just saying that you shouldn’t rely on the software to replace technical knowledge. There were many times where I had to rely on my technical training to get me through projects that had no reference photos or CAD data. All I had was a rough prototype and some napkin sketches.

Bill Fehr - Syringe

What is your software of choice?
Everyone has their favorite software. This is usually the software that they have used the most and are most familiar with. For many years I have used CorelDRAW exclusively.  Once I started getting into stock illustration however I started to migrate over to Adobe Illustrator because stock agencies require an Illustrator version 8 compatible EPS file. It was much easier to make the transition to AI than it was to go through the process of exporting Draw files over to Illustrator, make correction, then export to EPS. I also moved to an iMac recently so that drove my decision to move Illustrator as well.

I have used a few vector illustrations packages over the years, CorelDRAW, Corel Designer, Xara Xtreme, IsoDraw, Deneba Canvas, and Adobe Illustrator. I also have used Solid Edge, SoldWorks, AutoCad, Maya, 3D Studio Max, and Blender for 3D modeling and rendering work.

Most of my experience has been with CorelDRAW. It has, I believe, one of the best toolsets for technical black and white line art. It allows you to draw with much more precision and at a higher rate of speed than other programs. I have also created a custom technical illustration toolbar that I use within DRAW which helps me get through an illustration pretty fast.  I also like that the overall file size is small. CorelDRAW is great for those just starting out because it is inexpensive.

The downside to CorelDRAW is that it is a bit buggy and will crash at the drop of a hat. I have learned to save versions of the file that I am working on just in case of such a crash. CorelDRAW does create backup files and crash recovery files but they are not always usable.

Bill Fehr - Padlock

You sell stock illustration via iStockPhoto, Shutterstock and Dreamstime. What has your experience been with this?
I love the microstock business. It’s kind of the best of both worlds. On one hand I can create what I want when I want and still get paid. Of course the more your work aligns with the needs of the customers the more money you will make.

The stock photography and illustration business can be tough to define. What is going on is your trying to guess what somebody might need. You want to create images that can be incorporated into design pieces, film, advertising, mailers, etc. You can try to communicate concepts or ideas like space travel or a health care. It can be fun and challenging.

I think creating stock images fits my personality and lifestyle better than doing freelance work. I am under no pressure and I can work whenever I want. I have done my share of freelance and I don’t care for having to find the jobs during the day then working evenings, weekends and holidays to get it done.

Bill’s technical illustration work can be found at TekART Technical Illustration, and his fine art and photography at BillFehr.com.

Non-Disclosure Agreements

Technical Illustration Non-Disclosure Agreements

Technical Illustration and Non-Disclosure Agreements

Almost every project I take on involves signing a Non-Disclosure Agreement of some sort. An NDA is a contract that protects the client as well as the illustrator from legal and financial liability should confidential information related to the project fall in the hands of a third party.

A client with a patent pending wouldn’t want their illustrator disclosing details of a project to a competitor (or anyone for that matter). On the other hand, the illustrator needs to show work in their portfolio in order to bring in more work. The NDA contract ideally strikes a balance between the needs of the two parties.

For example, they may agree that everything is to be kept under wraps until the project is completed and published by the client. After that, the illustrator is free to use the sketches, roughs and finals for promotional purposes or even reuse or resale. This is a typical NDA clause for magazines

They may agree that all roughs, reference materials and correspondence be kept confidential, and that the illustrator can use only the final image. This is typical when working with science and technology firms.

Or the client may insist that the project be kept strictly confidential in perpetuity (Forever. Forever ever.). Because an illustrator needs to show work to get work, a clause like this seriously restricts future work opportunities. This factor must be taken into consideration when negotiating a fee for the project.

How to Get the Most out of NDA Negotiations

  • Understand your client’s needs. Clients often use boilerplate NDAs, meaning they’re often more restrictive than they need to be. Figure out what aspects are important to the client, and propose that the other restrictions be loosened.
  • Explain your needs. The client most likely hired you because of the work they saw in your portfolio. You might be missing out on the next job because you can’t show your work from this one. Explain to the client how that affects your fees.
  • Just ask. A contract usually states that changes can be made with express written consent. Once a project concludes, send the client a friendly follow-up email expressing your pride in the work and your desire to include it in your portfolio. Keep a copy of the email along with the NDA contract.
  • Deal with it. Sometimes a client really really needs absolute confidentiality. Try to work it into your fees – you don’t want this becoming standard practice. Use self-assigned projects to keep your portfolio updated and keep getting the work you want.

A non-disclosure agreement can work for you or against you. Read it. Understand it. Negotiate it. Abide by it!

How do you deal with non-disclosure agreements? Let us know in the comments!

Reference This

Creating and maintaining a library of reference images is a very valuable resource for a Technical Illustrator.

Auto Show Inspiration

Auto Show Inspiration

Last weekend I had a great opportunity to spend some time photographing and sketching new reference materials for a library of images that I have created. I attended the 2010 Canadian International Auto Show in Toronto, which is still running until February 21st. I also went out to see the Body Worlds Exhibit at the Ontario Science Centre which hosted a sketch night, allowing artists to draw the numerous pieces on display.

Both were extremely different types of shows, however both related to the work that I do as a technical illustrator – specifically from a reference-building standpoint.

At the Auto Show I was able to take 350+ images of all types of vehicles.  However, at Body Worlds all I could create for new reference were drawings that I did there, and it allowed me to view the subject matter closer than I would if I just snapped a photo.  Photos and drawings are great reference resources!

There are many great benefits to creating and maintaining one’s own reference library:

  • It makes you get out and explore new technologies, gathering information and becoming knowledgeable in many fields where you may not already have much knowledge.
  • It provides inspiration for future pieces of work, whether for personal promotional pieces or for client directed illustrations.
  • You set up an easily accessible resource base for yourself that is all your own.
  • Great high-res reference photos of technologies can be more valuable that lo-res reference viewed online or images supplied to you by clients, as you also decide what vantage point the photos are taken at.  This is extremely advantageous when dealing with major detailed pieces.
  • Seeing something up close and personal always helps us understand the components better.

I always believe that the best reference material is the actual thing, but when you can’t get it, controlling your own reference photography is the next best alternative.

Do you keep a reference file? What do you include and how do you organize it? Let us know in the comments!

Mike Fraser

Mike Fraser is another one of those illustrators that’s been a big influence on me. Just deconstructing his work has been a big help in my transition from working in the auto industry to working in soft goods for the outdoor apparel industry. Mike has done a ton of work for companies like The North Face, Gerber and Boa Technology, just to name a few.

Mike is one of those guys you won’t see much online, he’s too busy working, so I’m very happy to show his work here.

Illustration by Mike Fraser

Illustration by Mike Fraser

What is your background in Illustration?

After I finished college in 1972, I was a high school art teacher for 3 years before I started
free-lancing. During the summer after I left teaching, ( 1975 ) I put together a PITIFUL portfolio
and started calling on people around town. I had absolutely no idea what I was doing! …but people were nice, and helpful, and pointed me where I needed to go.

Illustration by Mike Fraser

The North Face Back pack

I was lucky and was offered studio space to rent ( not a job, just a studio )…fortunately, there
were a bunch of other artists working there who taught me what I needed to know, a little
at a time. They also sent me “overflow” work. I did mostly print production, and occasionally an illustration here and there. Along the way, I learned a LOT…about art and printing, and picked up clients of my own, and by 1979, I was sending work to some of the other guys.
Over the next 18 years (from 1979 until 1997), I got more and more “illustration” projects, and fewer and fewer “print production” projects…

Illustration by Mike Fraser

Illustration by Mike Fraser

I divide my “career” into 2 parts…“Before” computers ( 1976-1997 ), and “After” computers…
I didn’t get my first computer until 1997, and didn’t get any “good” at it until after 2000.

Illustration by Mike Fraser

Boa Lacing System

Until 2000, I always had a studio “downtown”…and then I moved my office home. From 2000 until 2006, I worked in our “guest bedroom”, using it as as my studio…it was way too small, but I made it work. In 2006, I finally had a contractor build me a “real” studio in the backyard ( built into the garage ) with skylights, vaulted ceilings, and lots of ROOM! Even though it has gotten “smaller” as my work load has grown…it is the greatest workspace I’ve ever had!!!!

Illustration by Mike Fraser

Illustration by Mike Fraser

Illustration by Mike Fraser

Illustration by Mike Fraser

What’s your setup?

I’m working on the Macintosh Platform, using the Adobe Software Suite…I think my background in “traditional” art media really helps me to maintain image “integrity” when working in the computer…after 12 years working on the computer, I’m very comfortable and confident taking on just about any assignment…

Mike Fraser Illustration

Mike Fraser Illustration

Any advice for other illustrators starting out?

My advice to artists just starting out is to talk to as many people actually working in the field as you can…school is great, but it never seems to quite prepare you for the “real thing”…
Always try to learn as much as you can, and constantly try to improve your skills.

Illustration by Mike Fraser

Illustration by Mike Fraser

Look at the work of artists whose work you admire. Then, once you get going, ALWAYS meet your deadlines…whatever it takes…and NEVER be satisfied to let a project go out of your studio that is not the very BEST you can do. As an artist, your reputation for quality work, and your dependability are what you sell.

Illustration by Mike Fraser

Illustration by Mike Fraser

What have you been up to lately?

Lately, I’ve been doing mostly “product” and “technical” illustration and even some photo retouching…one gal I’ve known for years told me that most of the old airbrush retouchers around town never made the switch to the computer. I used to do quite a bit of airbrush work… but after I got used to Photoshop, I never went back. ( my old airbrush is hanging in the corner… I haven’t used it in years! ).

Illustration by Mike Fraser

Illustration by Mike Fraser

If you would like to get in contact with Mike, send an email to mike_fraser@comcast.net