Uniqlo HeatTech Fabric Video

This Uniqlo promo video is a great example of combining technical information with beautiful and engaging visuals, highlighting otherwise invisible features and demonstrating their benefits to the customer.

In a market where branding is often just a graphic silkscreened on a generic garment, Uniqlo places the emphasis on the comfort, performance, sophistication and simplicity of the product itself. Armed with that information, the customer’s decision is made easier.

John Grimwade: Infographics for the People

Illustrator, designer, and educator John Grimwade has started a great blog on information design and data visualization called Infographics for the People.

For his posts, Grimwade pulls together contemporary infographics, historical examples and samples from his prolific career working with newspapers, magazines, books and corporate clients. From his mission statement:

I’m trying to promote infographics that engage the general public. There is a trend towards elitist visualizations, that seem like they might be designed for data geeks. Of course, visual communication is a powerful way to help people understand, but first we have to get people on our side. Be inclusive, not exclusive. And never forget that a sense of fun is an important component in getting our message across. Infographics for the People!

He critiques his old work with self-deprecating humour and encourages readers to learn from his mistakes and to think critically when creating our own work.

Infographics for the People by John Grimwade

SpaceX

SpaceX has some great technical illustrations on their website, showcasing the design and features of their current and future spacecraft.

SpaceX Falcon 9

SpaceX Falcon Heavy

SpaceX Dragon

I especially like the use of scrolling animation on the Dragon page. It’s so simple and intuitive, using static artwork and a little bit code to create subtle movement that grabs the eye and really helps tell the story.

MacBook Redesign Video

Yesterday’s post reminded me of this video about the redesign of the Apple MacBook released last year. This one is a bit more informative in tone and has some great visualizations of otherwise invisible features, the pressure-sensitive trackpad, for example.

This really shows the selling power of information.

Microsoft Surface Studio Commercial

This promo video for the just-announced Microsoft Surface Studio really caught my eye, beyond the hardware itself and what it could do in the hands of a tech illustrator. Watch starting at 0:25 at 0.25x speed. It’s not the most informational example of technical communication, but it certainly makes you marvel at the precision and sophistication of the product’s design and assembly beyond what the consumer would normally see.

Mark Franklin

Mark Franklin is a London-based freelance technical illustrator. During his 30-year career, he has illustrated a wide variety of subject matter for clients including Airfix, McDonalds, Tekmats, Rowe Hankins Ltd. and some of UK’s largest publishing houses.

Mark Franklin - Manned Manoevering Unit

Mark Franklin - 4D Cinema Mark Franklin - Dodge Challenger Mark Franklin - Dryer Mark Franklin - F-15 Eagle

Check out Mark’s portfolio to see the breadth of his work: Mark Franklin Arts

Clicheria

Clicheria is a Brazilian illustration studio that seamlessly blends 3D renderings with vectors and digital painting to create beautiful and communicative scenes. Be sure to check out the full size versions.

Clicheria - Product Explosion

Clicheria - Treadmill

Clicheria - Dental Filling

Clicheria - Rowing Machine

Clicheria - Water Tank