Monterey Motorsports Reunion Poster by Jim Hatch

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Technical illustrator Jim Hatch [previously featured] had the honor of illustrating the official poster for the 2019 Rolex Monterey Motorsports Reunion.

This annual event, started in 1974, is hosted at Laguna Seca Raceway in Monterey, California and is a celebration of motorsports history, featuring races between priceless legendary race cars in a variety of classes.

Hatch created the illustration in Photoshop, painting the background freehand with a Wacom tablet, building the cars using paths over a rough sketch and then rendering each piece on a large number of layers.

This is Jim’s fourth poster for the event, now in its 44th year.

Jim Hatch’s poster for the 36th Rolex Monterey Historic Automobile Races (2009)

Jim Hatch’s poster for the 29th Rolex Monterey Historic Automobile Races (2002)

Jim Hatch’s poster for the 28th Rolex Monterey Historic Automobile Races (2001)

Jim Hatch for Volkswagen

Jim Hatch - VW Beetle Cutaway Illustration

Jim Hatch recently completed this great project for Volkswagen, featuring finely detailed and rendered cutaway illustrations of their entire vehicle lineup. After the break, he shares some insight on working on a project of this scale, some process work, and lots of beautiful final illustrations.

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Jim Hatch

Being into motorcycles and cars I’ve been a big fan of Jim Hatch for quite a few years.
He’s been a big inspiration for me and I’ve often sought his advice regarding my own illustration career.

Jim was kind enough to take the time to answer some of my questions and I’m thrilled to learn more about this extremely talented illustrator.

How long have you been an illustrator?
– I was first paid for my work in 1991 while still in college, so 18 years now.

Are you a freelancer, do you have your own business or do you work for a company?
– I built my own studio at my home in Santa Barbara, CA

Jim Hatch - Wind Turbine

Jim Hatch - Wind Turbine

Software of choice?
– I am on a Mac using Photoshop and Illustrator on a 30″ Apple monitor and use a Wacom tablet.

Favorite clients jobs?
– My favorite job is the one I’m working on at the present time.
Jim Hatch - Helmet

Jim Hatch - Helmet

What’s your background, how did you get started?
– I went to Otis/Parsons School of Design in Los Angeles from 1987 to 1991 and majored in Illustration so that was the formal start I guess.  My senior year I met with my mentor Kevin Hulsey who offered me a job while still in school and that launched my professional career as well as being an incredible learning experience.  From there I became the Exhibit Designer and Art Director for the Petersen Automotive Museum in Los Angeles where I got to create many Illustrations, posters and did tons of graphic & exhibit design.   I left the museum and went freelance and have been on my own ever since.


Jim Hatch - Dunlop

Jim Hatch - Dunlop

Any advice for illustrators just starting out?
– I feel like I am still starting out compared to the people I admire like Kevin Hulsey, David Kimble and Tony Matthews.  I think everyone’s experience is unique but hard work, tons of practice and a true passion for Illustration should translate into results over time.   For me the traditional drawing skills & theory I learned early in my career using ellipse templates, proper perspective and subtle line weight techniques have proved invaluable and form the basis for everything I do.  I see many people coming up that don’t understand what they are drawing and just draw shapes and hope it works out.

Check out the rest of his work on his site, Jim Hatch Illustration