Industry | Technical Illustrators.org

June 21, 2011

A Cautionary Tale

Bill Mayer, a seasoned veteran illustrator, recently shared this cautionary tale. Innocently enough, he took on a cover illustration for an alternative weekly magazine with a very low budget because he loved the subject matter and thought that being an award-winning professional would earn him some creative freedom. Instead his best concepts were thrown out and his final illustration was micromanaged by the magazine’s advertisers. Then he was tarred and feathered by his peers for ever taking on the job.

Steve Brodner summed the whole thing up best:

One more thing I tell my students: if [clients] pay you like shit, they treat you like shit.

It might be a good time to review our tips on pricing technical illustration.

Have a similar horror story? Let us know if you can relate in the comments.

May 4, 2011

Style versus Communication

I’ve been meaning to write about style — the design and arrangement of visual elements that creates a tone or voice in an illustration, throughout a project, or across an illustrator’s entire body of work. More specifically, how style conflicts and complements with a technical illustrator’s role of visual communication.

This critique of dozens of newspapers’ adaptations of an Associated Press graphic serves as a great introduction to the topic. News graphics veteran Charles Apple dissects the minute decisions made by the various papers’ editors in the name of visual appeal, visual communication, story telling and branding.

Is technical illustration more about visual communication or style?
How do you compromise between the two?

[A Look at Tuesday’s Graphics-Heavy bin Laden Presentations]

April 8, 2011

How to Protect Your Images with Metadata

Protect Your Images with Metadata

There is little you can do to stop someone who is determined to steal your images. Watermarks are easily removed and website scripts are defeated with a simple screen grab. These attempts only mar your work and make your site difficult to navigate.

In this tutorial I’m not talking about protection from image thiefs, I’m talking about protection from lost opportunities. Times when your images are inevitably downloaded, blogged, cropped, reblogged, faved and saved, and end up orphaned on someone’s hard drive, ffffound, imgfave, tumblr, or email—especially when that person likes your work and would really love to hire you, if they could just figure out where the image came from.

This happens more often than you think; art directors are constantly grabbing images whenever and wherever they see them, but seldom have the time to organize them and make note of where they came from (they should really be using Evernote). Months or even years down the road they might find your image floating in a random folder, uselessly renamed li4tceEqMb1qe.jpg by Tumblr, your name & website address croppped by an ignorant blogger leaving TinEye with no results.

Wouldn’t it be great if you could tuck your name, website and keywords and copyright information into every image to avoid this situation? You can—using Metadata.

Metadata is data about data—like the Created and Modified dates you see attached to every file on your computer. It’s like a little text file appended to files only adding a few bytes to the total file size. You might already be familiar with EXIF metadata added to JPGs by digital cameras, scanners and phones. The metadata I’m talking about in this tutorial is IPTC, but all you need to know is that by the end you’ll be able to embed your name, website, email, phone number, address and copyright into every image—automagically.

March 28, 2011

Twitter for Technical Illustrators

Greg Maxson, freelance technical illustrator and co-author of The Complete Technical Illustrator, recently wrote to share his experiences using Twitter as a marketing tool:

I saw Twitter as a sales tool with an immediate and pointed delivery, to be aimed at current and prospective clients. Free, direct, and uncluttered advertising to an audience with a common interest.

Using Twitter he reconnected with Popular Science magazine, a client he worked with regularly between 1994 and 2001. He had tried with hard-copy promos, emails and even voicemails with little response. Then he started following @PopSciGuy, art director Matthew Cokeley:

Each morning Matt would Tweet, “Morning tweeps! Let’s get to work!” After following PopSciGuy on Twitter for a few weeks, I decided to make a bold move. While having lunch at a local restaurant, I replied to one of these morning salutations with “Matt, put me to work in the next issue!”

Now, I certainly wouldn’t recommend this approach to everyone! But my gut told me that this direct, outside-the-norm tactic might just garner a favorable response from the A.D. of a leading science and technology magazine. This approach was destined to go either of two ways: bold, yet smart or, the dumbest move ever.

…and it worked—within two hours, Matthew got in touch with a project for Greg.

For those of you on the fence about it, this is what Twitter is for; Connecting with people with shared interests & goals, in a casual, personable way.

To get you started, you should follow Greg @gregdraws, the hilarious Matthew Cokeley @PopSciGuy, me @jamesprovost, the TechnicalIllustrators.org feed @technicilly and everyone on the the Technical Illustrators list!

October 20, 2010

Presentation Techniques by Dick Powell

The second of Marc Gellen‘s book recommendations is Presentation Techniques by Dick Powell, first published in 1985. Whereas Technical Illustration – Techniques and Applications was more of a textbook of tools and techniques, this book is a practical guide to accurately drawing and rendering for the purpose of communicating design ideas. While both books are reminders of how much illustration has changed in 20 years in terms of media and style, I think this book’s techniques are well presented and still relevant today.

October 11, 2010

Technical Illustration: Techniques and Applications

Marc Gellen was looking for recommendations for books on technical illustration on Twitter, but ended up providing me with the recommendations. Fortunately, all three books he suggested were available from my local library. I thought I’d give them a brief review here for the benefit of anyone whose public (or private) library might be lacking on the subject.

October 4, 2010

2010 Graphic Artist’s Guild Handbook

The 13th edition of The Graphic Artist’s Guild Handbook of Pricing and Ethical Guidelines is now available [Amazon]. The 2010 edition includes an updated pricing survey, legal information and sample forms & contracts. As in previous versions, there is a section dedicated to standard trade practices and rates for technical illustration.

If this book isn’t on your shelf now is a great time to get it. If your copy, like mine, is out of date it might be time to update.

September 27, 2010

Harry Campbell’s Technical Inspirations

The work of award winning editorial illustrator Harry Campbell is infused with a technical illustration aesthetic. A nod to the highly complex and industrialized world we live in, he makes use of bold structural lineart, axonometric drawing systems, parts explosions, and cutaways to communicate ideas.

For his latest work for The Wall Street Journal, he shares a bit about his process and inspiration:

[…] Just in case anybody is wondering about whether my mechanical objects are traced or taken from other drawings. Generally not, I just start drawing. I do look at reference like vaccum tubes, things like that. During this project I was thinking I need to start gathering a bin of junk to pull from. I do love exploded views of ordinary objects. Here’s one of my favorites.

Harry Campbell's Inspiration

See more of Mr. Campbell’s work on Drawger or his rep, Gerald & Cullen Rapp.

September 22, 2010

Adobe Illustrator Gripes & Feature Wishlist

I’m going to have the ear of 3-4 developers from Adobe’s Illustrator team sometime in the next few days. They want to know what makes our life difficult, and what would make it easier. What are your gripes, pain points, repetitive stress injuries? What is your dream feature? What are you accomplishing with plug-ins that should really be built in?

Let me know in the comments, or by editing the fancy Google Doc after the jump.

August 9, 2010

ICON6 Illustration Conference Wrap Up

It has been two weeks since the ICON Illustration Conference in Pasadena (previously), and it was a blast. I’ve been so busy catching up on work that I haven’t had the time for a debriefing. Sooo:

The Future of Publishing

With the majority of attendees dependent on work from magazines and newspapers, the unofficial theme of the conference was The Future of Publishing. The opening keynote set the tone (video in two parts, here and here). In short, publishing isn’t dead, it’s just changing and paying customers are demanding richer experiences.

By now, all newspapers and magazines have websites, and some release editions for Apple’s iPad. While a static image looks just as beautiful onscreen as it does in print, animation and interactivity unlock the full potential of these technologies and deliver more immersive experiences for readers. Every illustrator doesn’t need to become a classical animator, but new opportunities will certainly open up for those with the skills to bring some motion or interactivity to their images.

This was cause for much trepidation.

Business Practices

There were some great presentations on contract literacy, price negotiation, branding, marketing and the Orphan Works Act. The showstopper though, was the introduction of a rights management system called PLUS (Picture Licensing Universal System).

PLUS is a non-profit coalition of publishers and industry associations. The system combines metadata embedded invisibly into images with a third party database that would keep track of the copyrights associated with each image. This plugs into a publisher’s asset management system and informs them of the printing rights they own for a particular image, the duration of these rights, and how to contact the creator for additional rights. The system also includes a reverse image search (similar to TinEye) to locate the origin of an image without metadata. Neat stuff.

Social

ICON went beyond social drinking; Social media, viral videos, blogging, microblogging, linking in, flickring, tumbling, buzzwords abound. I’m not sure that anyone’s made any sense of it all, but it’s nice that illustrators can finally be solitary and isolated and social at the same time.

In Conclusion

Though not specifically for technical illustrators, I had a great time at ICON. I met some great people (hey Troy, Jude, Gary, Edel, Carl, Brian, Jennifer, Jeremy, Rod, Topher, Chloé, Jeehyun, Chris, Chris & Chris and anyone I’ve forgotten) and learned a thing or two. But mostly, got really excited about what I do and the possibilities out there.

Check out Escape From Illustration Island for extended coverage, interviews and videos!